Facebook Used For Largest Ever Study Of Language & Personality

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"A group of University of Pennsylvania researchers who analyzed the Facebook status updates of 75,000 volunteers have found an entirely different way to analyze human personality, according to a new study published in PLOS One. The volunteers completed a common personality questionnaire through a Facebook application and made their Facebook status updates available so that researchers could find linguistic patterns in the language.

Drawing from more than 700 million words, phrases, and topics, the researchers built computer models that predicted the individuals' age, gender, and their responses on the personality questionnaires with surprising accuracy. The "open-vocabulary approach" of analyzing all words was shown to be equally predictive (and in some cases moreso) than traditional methods used by psychologists, such as self-reported surveys and questionnaires, that use a predetermined set of words to analyze."


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